Subframe Prototype

Playlist Controls

Set global limits to protect your audience from communication fatigue and ensure compliance

How Limits Work Limits are enforced at the person level. When a person reaches a limit, they will be automatically excluded from receives until the limit resets. We evenly space messages when we can.

Communication Goals

Playlist items that would be on an ideal playlist

How many items do you want on the playlist in a 30 day rolling window

20 items

Communication Caps

How much time do you want between messages on the playlists?

Max per day

Max per week

Min time between messages

What this means for your audiences Based on your settings, we aim to send up to 20 playlist items per person each month. Messages are typically spaced at least 24 hours apart, with a target of 1 per day and 5 per week.

Quiet Hours

Block communications during specific times to respect your audience

Enable quiet hours

Start time

End time

Time zone

No weekends No Holidays

Override Settings

Configure which types of communications can bypass these limits

Operational Emails Order confirmations, password resets, and other critical notifications

High Priority Campaigns Campaigns marked as high priority can exceed frequency limits

Communication Freeze

Daily Playlist Wrap

Today's Mood

High Engagement +24% vs yesterday

Engaged People

1,240 Currently engaging with content

+1.2k others

Top Campaign

Product Launch 85% Open Rate

Trending Tactics

Personalized Email Series 3.2k engagements • 68% open rate

SMS Campaigns 1.8k engagements • 45% click rate

Strategy Planning 2.4k engagements • 52% interaction

Paid Ads 1.1k engagements • 38% conversion

Campaign Builder 4.7k engagements • 82% completion

AI Personalization 5.1k engagements • 71% open rate

Marketing Automation 3.8k engagements • 59% conversion

Playlist Builder 2.9k engagements • 64% completion

Audience Segments 6.2k engagements • 77% targeting

Content Creation 4.4k engagements • 66% engagement

Lead Capture Forms 2.1k engagements • 48% conversion

Creative Studio 3.5k engagements • 73% satisfaction

Sending Today

Welcome Email - New Signups Automated Tactic • Sends at 9:00 AM

247 recipients

Cart Abandonment Reminder Trigger-based • Sends at 2:00 PM

89 recipients

Product Update Announcement Newsletter • Sends at 4:00 PM

3,421 recipients

Re-engagement Campaign Win-back Tactic • Sends at 6:00 PM

1,156 recipients

Profile Vera Dominicus

CMO, Interstellar Industries •

AWARENESS

TIER A

About Vera

Based on their engagement with our content, Vera is particularly interested in thought leadership articles on AI-driven marketing strategies, case studies, and scalable growth tactics.

Profile

Playlist

Past Activities

Next 30 Days

TACTICS

ADD BY

DELIVERY DATE

Webinar: AI Marketing Trends 2024 Invite Email

Optimizer

Mon Jan 3, 2026

3:42

Follow-up Nudge: Registration Nudge

Anna Smith

Mon Jan 9, 2026

2:15

Webinar: Post-Event Survey Nudge

Fixed schedule

Mon Jan 17, 2026

4:05

Strategy Session Invite Invite Email

Optimizer

Mon Jan 20, 2026

1:50

Social Campaigns

LinkedIn: Meet Other Creators Like You! Paid Ad • Active

1,234,567 streams

TARGETING

Showing 42 activities

Date/Time

Activity Type

Detail

Campaign/Source

Today - Feb 19, 2026

10:45 AM

Email Delivered

Q1 Product Update Newsletter

Q1 Nurture Program

10:32 AM

Email Opened

Welcome Series - Day 3

Onboarding Campaign

9:15 AM

Change Segment

Moved to: High Intent Prospects

Lead Scoring Engine

8:47 AM

Change Data Value

Lead Score: 45 → 67

Behavioral Scoring

Yesterday - Feb 18, 2026

4:22 PM

Web Page Visit

/pricing - 3m 42s duration

Web Tracking

3:58 PM

Sync Lead to SFDC

Lead ID: 00Q5g00000ABC123

Salesforce Sync

2:30 PM

Change Owner

New Owner: Sarah Johnson (SDR)

Lead Assignment Rules

1:15 PM

Click Link in Email

CTA: "Download Whitepaper"

Q4 Nurture Campaign

Feb 17, 2026

11:30 AM

Add to Nurture

Program: Enterprise Welcome Series

Form Submission Trigger

11:28 AM

Fill Out Form

Form: Demo Request (Enterprise)

Website Form

10:05 AM

Interesting Moment

Visited pricing page 3x in 24 hours

Behavioral Tracking

9:22 AM

Change Lead Partition

Default → Enterprise AMER

Partition Rules

Feb 16, 2026 (8 items)

3:31 PM

Sync Lead to SFDC

SFDC Action: update

Run Action Sync Lead to SFDC

3:30 PM

Change Segment

Changed Enterprise PLUS - Signature to "Default"

3:30 PM

Change Segment

Changed Enterprise PLUS - Salutation to "Full Name available"

3:30 PM

Change Segment

Changed Geographical Location to "Default"

3:30 PM

Change Lead Partition

United States

Run Action Change Lead Partition

3:03 PM

Sync Lead to SFDC

SFDC Action: update

Run Action Sync Lead to SFDC

1:17 AM

Sync Lead to SFDC

SFDC Action: update

Run Action Sync Lead to SFDC

Feb 15, 2026 (7 items)

6:51 PM

Change Owner

Marketo Sync

6:51 PM

Change Data Value

Changed Sales Lead Owner from [null] to "Marketo Sync"

6:51 PM

Change Data Value

Changed Lead Currency from [null] to "USD"

6:51 PM

Change Data Value

Changed Lead Status from [null] to "Open"

6:51 PM

Sync Lead to SFDC

SFDC Action: insert

Run Action Sync Lead to SFDC

6:50 PM

Change Segment

Changed Salutation - name available to ""

Run Action Change Lead Partition

6:50 PM

Change Lead Partition

Default

Run Action Change Lead Partition

2026 Best Practices Ebook inactive

saving...

2026 Best Practices Ebook 2.5K profiles · Flexible Delivery

2026 Best Practices Ebook Inactive

Best Practices from the Farming industry around soil health for 2026

Delivery Strategy

Sending Window

Each recipient receives this message at the best time for them, based on recent engagement and message volume within the window you set.

Messages will be delivered sometime within this range, not all at once.

Communication Density Jan 2026 - Feb 2026

Jan 2026

M T W T F S S

Feb 2026

M T W T F S S

March 2026

M T W T F S S

Playlist Density

Less

2026 Best Practices Ebook Inactive

Best Practices from the Farming industry around soil health for 2026

Audience Type

Let our magic audience mode select the best possible recipients of this message based on their interests and past engagement.

Who Could Get this Message

Describe who you think this message would be best suited for and we will create a possible audience.

Hard Exclusion Rules

1,032 excluded

These rules ensure compliance and protect customer experience by automatically excluding certain contacts

Always Applied

Unsubscribed from All Emails Contacts who have opted out of all email communications

287 excluded

Hard bounced email addresses Invalid or non-existent email addresses that permanently failed

287 excluded

Additional Exclusions (Recommended)

All Competitors Known employees from competing organizations

287 excluded

Recent Purchases (30 days) Contacts who recently made a purchase

287 excluded

Pending Support Tickets Contacts with open customer support issues

287 excluded

Delivery Strategy

Schedule

Send Now

Send immediately to all recipients

Communication Density

Jan 2026 - Feb 2026

Jan 2026

M T W T F S S

Feb 2026

M T W T F S S

March 2026

M T W T F S S

Playlist Density

Less

2026 Best Practices Ebook Inactive

Best Practices from the Farming industry around soil health for 2026

Delivery Type

Anchor

Delivery Strategy

Fixed relative timing Send at a specific time relative to anchor.

Optimize relative timing Recommended

Personalized send time per recipient

Timing relative to anchor

Each recipient will receive the message at the optimal time for them based on their communication playlist within your window relative to the anchor date.

Send to

anchor

Optimizing: best time Jan 28-29, 2028

2026 Best Practices Ebook Inactive

Best Practices from the Farming industry around soil health for 2026

Delivery Type

Anchor

Delivery Strategy

Fixed relative timing Send at a specific delay after trigger.

Optimize relative timing Recommended

Personalized send time per recipient

Delay after trigger

Each recipient will receive the message at the optimal time for them based on their communication playlist within your delay window.

Send to

after trigger

Optimizing: best time 2-4 hours after entry

Communication Density Jan 2026 - Feb 2026

Jan 2026

M T W T F S S

Feb 2026

M T W T F S S

March 2026

M T W T F S S

Playlist Density

Less

2026 Best Practices Ebook Active

Best Practices from the Farming industry around soil health for 2026

Each recipient will receive the message at the optimal time for them based on their communication playlist. Messages will be distributed throughout the campaign period as recipients become eligible.

Flexible Delivery Preview Next 30 Days

2.5K Est. Playlists

Jan 7 Feb 6

Peak Delivery Times Identified

Tue 9AM - 11AM

Thu 9AM - 11AM

Wed 2PM - 4PM

2026 Best Practices Ebook Active

Best Practices from the Farming industry around soil health for 2026

Each recipient will receive the message at the optimal time for them based on their communication playlist within the delivery window of Jan 27-30, 2028, repeating weekly.

Optimized Delivery Preview Next 3 Occurrences

Jan 27-30, 2028

~2,500 recipients

Distributed throughout window based on individual optimal times

Feb 3-6, 2028

~2,500 recipients

Distributed throughout window based on individual optimal times

Feb 10-13, 2028

~2,500 recipients

Distributed throughout window based on individual optimal times

2026 Best Practices Ebook Active

Best Practices from the Farming industry around soil health for 2026

Each recipient will receive the message at the optimal time for them based on their communication playlist within 1 to 2 days before their anchor date.

Optimized Relative Timing Preview Based on Anchor Date

Optimized Window

-2 to -1 days

Anchor Date Varies by recipient

Each recipient's anchor date is unique. Messages will be delivered at the optimal time within the window based on their communication playlist.

2026 Best Practices Ebook Active

Best Practices from the Farming industry around soil health for 2026

Each recipient will receive the message at the optimal time for them based on their communication playlist within 2 to 4 hours after they trigger the campaign entry event.

Optimized Triggered Delivery Preview Based on Event Trigger

Trigger Event Varies by recipient

Optimized Window

+2 to +4 hours

Messages will be delivered at the optimal time within the window based on each recipient's communication playlist after they trigger the event.

Tactic Details

2026 Best Practices Campaign Webinar: AI Marketing Trends 2026

Active

Type Webinar / Invite Email

Added by

Optimizer

Scheduled Type Flexible between Jan 1 - March 4, 2026

Targeting CMOs, Tech Industry, High Intent, Custom Audience

Configuration

Sender Profile Marketing

Send Time 9:00 AM PST

Why Vera needs this Based on Vera's recent engagement with our "Future of AI" blog post series and her attendance at the Q3 Tech Summit, this webinar is highly relevant. She has specifically searched for "AI implementation strategies" on our portal 3 times in the last week.

Current Performance

Open Rate 42%

CTR 12%

Currently planned for 2,500 Playlists

Challengers

Not selected

Alternative tactics the optimizer considered but didn't choose for Vera's playlist.

Monthly Newsletter: Industry Insights Email • 35% relevance score

28% open rate

• Lower timing fit

Case Study: Enterprise AI Implementation Download • 48% relevance score

52% conversion

• Already sent similar content

Demo: AI Platform Walkthrough Email • 41% relevance score

38% open rate

• Too many recent emails